Walk Boldly Every Single Day.
Discover Your Purpose.
Helping People Overcome Fear and Live With Unshakable Faith
Born from Brokenness. Built Through Fire.
I Walk Boldly was not created in a boardroom—it was forged in the furnace of personal pain.
I Walk Boldly was born from brokenness and refined through real-life struggle.
The brand began when founder Bill Hooley faced life-altering challenges—a cancer diagnosis, a divorce, and a season of deep personal darkness. In the midst of those storms, a revelation took root: Fear doesn’t get the final word. Faith does. From that realization came a choice—to walk boldly. Not perfectly. Not without scars. But boldly. With faith, with resilience, and with purpose.
What We Stand For
Faith Over Fear
We believe fear doesn’t get the final word—faith does. Living boldly is not about being fearless, but about moving forward in spite of fear. Every person has untapped strength and a bold voice waiting to be unleashed.
Purpose Over Panic
We empower individuals to rise above fear, walk in faith, and live with clarity, conviction, and courage. Through transformational coaching, purpose-driven gear, and real-life storytelling, we create tools to help you live each day with grit, grace, and unshakable faith.
Progress Over Perfection
We believe in progress, not perfection. Grit, not glam. Purpose, not panic. Your pain doesn’t disqualify you—it prepares you. It doesn’t break you—it builds you. You just need the right voice in your corner to remind you: You are stronger than you know.
“I may be walking through the fire, but I’m not walking alone. And I’m not walking backward. I am walking boldly—into healing, into purpose, and into everything I was born to be.”
— I Walk Boldly
What We Offer
Walk Boldly Program
A 20-lesson faith-based, evidence-informed program designed to help incarcerated men and women rediscover their identity, rebuild self-worth, and prepare for successful re-entry. Rooted in the principles of Faith over Fear, Purpose over Panic, Courage over Comfort, and Progress over Perfection.
Walk Boldly Membership Program
Equips professionals with on-demand access to evidence-informed lessons designed for individuals on their caseload. Members can download individual lessons covering critical topics such as anger management, communication skills, victim impact, personal responsibility, and personal growth.
Walk Boldly Apparel
More than clothing—it’s a declaration. Each piece is designed to represent resilience, courage, and purpose in the face of adversity. Our apparel serves as a daily reminder to stand strong, keep moving forward, and live with intention.
Digital Resources
Printable lessons, affirmations, and bold declarations designed to strengthen your daily walk. Every resource is crafted with intention—to start conversations, to spark courage, and to remind you that boldness isn’t about having it all together—it’s about showing up anyway.
We Don’t Just Inspire — We Walk With You
At I Walk Boldly, we don’t just sell apparel—we carry a message. Whether you’re walking through a storm, climbing out of a setback, or stepping into something new—you’re not alone. We’re here to walk with you. Our approach is built on partnership. We learn your story, align with your goals, and become an extension of your support system. Whether you’re scaling new heights or stabilizing after growth, our solutions flex with your needs.
Our Mission
Empowering People to Walk With Faith and Live With Purpose
“Your story matters—and it’s not over.”
At I Walk Boldly, we exist to help people overcome fear, discover their purpose, and walk boldly—every single day. In a world where uncertainty often paralyzes people and fear becomes the loudest voice, we offer a different narrative.
— I Walk Boldly Mission
“We’re here to remind you that fear doesn’t get the final word—faith does.”
Our coaching programs are not fluff. They’re battle-tested principles built for real life—when the storms come, when the valleys feel endless, when panic tries to steal your peace. Our clothing and gear are more than style statements—they are visual declarations of your inner transformation.
— I Walk Boldly Philosophy
“When you wear Walk Boldly, you’re putting on strength.”
You’re declaring: “I will not be led by fear. I will walk by faith. I will walk boldly.” Today, Walk Boldly is a brand for people who don’t just talk about courage—they wear it. They live it. They lead with it. And they refuse to let fear or panic run their lives.
— Join the Movement