About
Walk Boldly
At Walk Boldly, we don’t just sell apparel—we carry a message. A message that says you were made to rise, not retreat. That fear doesn’t get the final word—faith does. And that living with purpose isn’t a luxury, it’s a calling.
Born from brokenness, built through fire, and powered by purpose, Walk Boldly was created to inspire people to live courageously, speak truth, and wear their values with boldness. Whether you’re walking through a storm, climbing out of a setback, or stepping into something new—you’re not alone. We’re here to walk with you.
Our Story
Founded by Bill Hooley, Walk Boldly began as a personal battle cry after surviving cancer, divorce, and seasons of deep struggle.
In the darkest valleys, a choice was made: to walk boldly—through fear, through pain, through uncertainty—with unshakable faith. What started as a personal journey quickly became a movement. Working over a decade with incarcerated individuals, Bill noticed that many individuals needed ways to stay busy and grow. Programs were not available and ready for incarcerated individuals or they were expensive for agencies. Through this, the Walk Boldly program was born.
Today, Walk Boldly is a brand for people who don’t just talk about courage—they wear it. They live it. They lead with it. And they refuse to let fear or panic run their lives.
What We Stand For
We stand for bold faith. For inner strength. For authenticity.
We believe in progress, not perfection. Grit, not glam. Purpose, not panic.
And we’re here to remind you that your story matters—and it’s not over.
What We Create
Programs, resources, and gear designed to strengthen your daily walk.
The Walk Boldly program for incarcerated individuals. A 20-lesson evidence-informed program designed to help incarcerated men and women rediscover their identity, rebuild self-worth, and prepare for successful re-entry.
Digital Resources: Printable lessons, affirmations, bold declarations, designed to strengthen your daily walk.
Lifestyle Gear: Apparel such as t-shirts, hoodies, hats, journals, and gear that help you stay grounded and move forward boldly.
Every product is crafted with intention—to start conversations, to spark courage, and to remind you that boldness isn’t about having it all together—it’s about showing up anyway.
Join the Movement
When you wear Walk Boldly, you’re not just putting on a shirt—you’re putting on strength. You’re declaring:
“I will not be led by fear. I will walk by faith. I will walk boldly.”
Follow us @iwalkboldly
For speaking, partnerships, or bulk orders, contact us directly.